“You lose your way when you lose your why. Write down the reasons why you can’t quit doing the work you’ve been called to do.”

Michael Hyatt said this as he wrapped up the first Platform Conference this week. Those words are still ringing in my ears.

I’ve been in a creativity slump for many months. Here’s why: I lost my way because I lost my why. I forgot why I started CWIVES. I forgot what was at stake if I quit.

Here are the reasons I can’t quit encouraging and equipping wives to have more sex and better sex with their husbands:

1)      The children.

Picture this: A husband and wife are at the end of a long week. Their children feel anxious as they notice Mom and Dad snipping at one another, and the house feels tense. Then Mom finds the CWIVES Dare of the Month in her email inbox. Yes, she’s tired and not feeling sexy or even particularly fond of her husband, but she decides to give the Dare a try. Her husband is surprised and delighted she is initiating sex creatively. They have fun. They are proud and pleased with themselves. They wonder if every couple has as much fun as they do in the bedroom. And the next day, their children feel safe as they notice Mom and Dad are getting along well. The house feels happy.

 I can’t quit because strong, stable marriages produce strong, stable children.

 2)      The battle.

No countries go to war over Antarctica even though at 4.5 million square miles, it’s the fifth largest continent. Compare this to the 8,000 square miles of tiny, war-torn Israel. Christians, Jews, Muslims—we all highly value this narrow strip of land and have thus waged war over it for centuries. Show me a war, and I’ll show you something important.

If sex weren’t so important, Satan wouldn’t be waging his all-out assault against it. Sex trafficking, childhood sexual abuse, rape, pornography, sexually suggestive advertising, increasingly explicit movies and television shows, sexting among teens, extramarital affairs, sex addiction—there’s a war going on. Sex is one of God’s most valuable gifts, and Satan wants to steal it. Cheapen it. He wants to take this beautiful part of marriage and pervert it into something ugly and hurtful.

I can’t quit because if I do, I’m helping Satan win the battle. And I hate to lose.

 3)      The joy.

I’m a real person. Just like you, I get tired or irritated with my husband, and at those times, sex isn’t so hot. But other times, sex is amazing. I’m the world’s least athletic woman, but after great sex with my husband, I think, “If there were such a thing as the Sexual Olympics, we would win a gold medal. We are REALLY good at this.”

 I can’t quit because my greatest joy is helping you and your husband have gold medal sex. Let the games begin.

 What work have you been called to do? What is at stake if you quit?